Much of the spending canceled in 2020 was instead pushed back in 2021, and smartphone sales are currently booming.
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Smartphone users have shown a keen interest in buying new handsets a year after sales have fallen. The industry is already experiencing double-digit growth, showing signs of a rapid recovery, according to a new analysis released by Gartner.
According to Gartner, global smartphone sales reached approximately 378 million units in the first quarter of 2021, an increase of 26% over the same period last year.
Consumers remained cautious about spending for most of 2020, but the COVID-19 pandemic created ongoing economic uncertainty. This reduced smartphone sales by 12.5% last year, but much of the spending set aside in 2020 was pushed back in 2021 instead.
“But consumers have begun spending on discretionary goods as pandemics have improved and markets have opened in many parts of the world,” said Anshar Gupta, senior research director at Gartner. It cannot be ignored that the 2020 comparison criteria are also lower than 2019, which explains double-digit growth. ”
Apple and Samsung continue to dominate the market, Samsung overtaking Apple with a 20.3% share this quarter, and Cupertino giants leaving just over 15% of the market.
Both companies have been pursuing each other for years, and it is widely expected that this trend will continue in the coming months. For example, at the end of last year, this dynamics reversed, with Apple overtaking Samsung in the previous quarter, accounting for more than 20% of the market, and Samsung gaining a 16.2% share.
This was primarily due to Apple’s launch of the 5G iPhone 12, which contributed to the company’s sales of 80 million units in the last few months of 2020. ..
Analysts have long predicted that Apple’s new 5G-enabled handsets will create a “super cycle,” raising consumer interest in faster speeds and encouraging smartphone owners to upgrade their devices.
The spread of 5G smartphones will boost the industry as a whole. For example, much of Samsung’s recent growth could be due to the early shipment of its flagship 5G smartphones. Gartner analysts expect 5G-enabled devices to account for 35% of total smartphone sales in 2021.
Apple, in particular, is expected to benefit significantly from this new supercycle. In another report, Juniper Research analysts said that Cupertino giants sold less than 20% of all devices shipped, but due to their high prices, nearly 40% of their sales over the next few years. Discovered that Apple brings. Of iPhone.
Analysts estimate that the smartphone market will be worth $ 560 billion in 2022, of which Apple will bring more than $ 200 billion.
This trend is unlikely to reverse, as the cost of Apple devices is expected to rise only the following year when Android device prices fall. By 2024, the average selling price for iOS devices will be $ 700 worldwide, compared to just over $ 200 for Android, according to the report.
However, iOS users don’t hesitate about expensive devices. This is because the company has succeeded in persuading the company to continually upgrade its loyal customer base to more expensive devices, thanks to a well-selected ecosystem of software and hardware not found in other vendors. ..
A good example: Juniper analysts say the company’s XR and XS models (price over $ 750) were one of Apple’s most popular smartphones at the time of release.
Therefore, for Android manufacturers, additional work is required to invite users to purchase a premium handset. Juniper researchers have pointed out a variety of features that can help you perform this trick, from foldable form factors to camera quality, biometric-based security, and, of course, 5G connectivity.
But that may not be enough. Competing with the reputation of Apple’s long-established brands is likely to be an unsolvable challenge, even with diversified features.
“The most successful smartphone providers are not only attracting consumers for their features, but also being captured and maintained for their brands, not for the phones to work inevitably,” Juniper said. Report co-author James Moar said. ZDNet. “IOS has its own advantages here because it has its own self-contained ecosystem, while the Android ecosystem is generally open to many vendors with weak individual brand identities.”
Therefore, Moa recommends that smaller vendors increase their marketing costs to raise brand awareness, but few have done so on an international scale.
Apple’s sales are projected to skyrocket in the coming months, so it takes a significant amount of innovation for small players to impact the market. However, upgrades can make the device even more attractive to consumers.
Smartphone sales are finally booming and Apple is ready to win big, researchers say
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