As the COVID-19 pandemic continues, online channels for smartphone sales are benefiting from the change in buying patterns, according to the latest Counterpoint Research report on online smartphone sales growth. The share of online channel sales in total global smartphone sales was around 20% last year. We expect this figure to reach 23% this year.
The US recorded 14% share of online smartphone sales in 2019, which rose to 17% as COVID-19 started to spread in the country. In terms of brands, Apple dominated online sales with 44% share.
Its iPhone 11 and iPhone 11 Pro Max were the bestsellers in both online and offline channels. Samsung’s Galaxy A10e was the No. 3 best-selling model in the online channel.
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According to Counterpoint, COVID-19 is a global crisis which is also changing the purchasing behavior of users worldwide. In our view, this change will continue even after the pandemic is over as it may have permanently affected the financial strength of certain distribution channels, for better or worse. Brands leveraging the growth of online will definitely ride the tide this year and next.
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August 27, 2020 at 06:49PM
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Even under the pressure of COVID-19, Online Smartphone Sales will continue to Hit new Highs with Apple Dominating once again - Patently Apple
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