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According to Counterpoint's India Market Outlook, cumulative 5G smartphone shipments will cross the 100-million mark in Q2 2023 and exceed 4G shipments by the end of 2023.
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The study found 5G has been a driving force and will continue to push smartphone demand in 2023.
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India's smartphone shipments will likely witness a yearly decline in 2022 due to macroeconomic factors affecting consumer demand in the entry and budget segments.
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India's 5G smartphone shipments will likely grow 81% year-on-year in 2022, driven by their expanding presence in lower price bands (<INR 20,000 or ~$244) and the launch of 5G networks in the latter half of the year.
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The availability of cheaper 5G chipsets from Qualcomm Inc (NASDAQ: QCOM) and Media Tek Inc (OTC: MDTKF) has enabled OEMs to launch more 5G devices in the lower price segment. At the same time, the commercial launch of 5G services also drove demand.
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India's telecom leader Reliance collaborated with Alphabet Inc's (NASDAQ: GOOG) (NASDAQ: GOOGL) Google to launch a budget 5G smartphone.
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The Indian government aimed to push Apple Inc (NASDAQ: AAPL) and Samsung Electronics Co, Ltd (OTC: SSNLF) to prioritize software upgrades to support 5G in the country.
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However, the component supply crisis, inflation, geopolitical conflicts, and other macroeconomic issues affected the growth by delaying 5G device launches in the budget segment.
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Though OEMs have brought more 5G devices for lower price bands, they dropped or downgraded vital features to reduce the impact of higher component costs.
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The feature downgrade affected the consumer demand for 5G within this price tier.
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The limited availability of 5G networks has also impacted the demand.
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Counterpoint expects these constraints to ease by the end of 2023, leading to the mass adoption of 5G.
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Better availability of networks in significant areas will also facilitate 5G smartphone growth in 2023, which is estimated to be 62% Y/Y.
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Price Action: GOOG shares traded lower by 0.51% at $88.50 in the premarket on the last check Friday.
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Photo By Marco Verch Via Flickr
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