Honor’s announcement of the new Honor 50 smartphone, initially available in China with worldwide availability to follow, is an important step for the new company. The Honor 50, 50 Pro, and 50 SE are not the first smartphones since Honor left Huawei, but they feel like the first smartphones that will define Honor.
More importantly, at least for keen watchers of the various smartphone ecosystems, Honor’s decision that the international versions of the Honor 50 will have the option of using Google services, including the all-important (at least for Western European and North American markets) Google Play Store:
"In a statement, Honor says “devices will undergo Google’s Play Protect certified security review and compatibility testing process to ensure they are ready to run apps from Google and the Google Play Store.”
Until Honor was spun out of Huawei last year, Honor handsets were limited in their choice of services due to its parent company’s inclusion on the US Entities list which prevented the use of US-0based hardware and software such as Google’s popular Android ecosystem.
Now that Honor stands apart, it is no longer affected by the US Entities list. That’s a big win for the lifestyle brand. Huawei has seen a precipitous fall in sales since losing access to Google’s services. In 2020 it was the number one smartphone manufacturer in the world; last quarter saw it fall out of the Top Five manufactures with less than a five percent global market share.
As part of Huawei, Honor was part of that fall. Now the millstone has been removed, the company has the opportunity to fight back not only to the strong position in the mid-range market it once had, but also further up the ranks to the premium handset space.
The Honor 50 is an important step. It starts to establish a new design language; it taps into the same demographic that brought it success, and presents a compelling reason to buy this handset over others. And the biggest block to a purchase has been removed.
Now read the latest smartphone headlines in Android Circuit...
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June 17, 2021 at 07:49PM
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Honor’s Big Decision To Find Smartphone Success - Forbes
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